FOUNDERS VISION AND PHILOSOPHY
FOUNDER’S STORY — MADHU SINGH RAWAT aka MAKEUPWALIDIDI
Some artists are made through training, while others are born with a vision that refuses to stay ordinary. Madhu Singh Rawat belongs to the latter.
From a very young age, creativity was never just a hobby for her — it was her language. A born visual artist, Madhu mastered multiple forms of expression, including VFX, animation, and illustration, earning recognition and winning numerous art and creativity competitions throughout her school years. Her ability to see beauty where others saw the ordinary quickly set her apart.
However, like many powerful journeys, hers was shaped by transformation. After becoming a mother, Madhu chose to pause her professional path — but creativity does not disappear; it evolves. What followed was not just a career shift, but a creative expansion into the world of beauty education.
She immersed herself in the art and science of makeup, hair, and nail design, undergoing extensive makeup training and earning her LAPT certification. With relentless dedication, she refined her skills, and very soon, her talent began opening doors to some of the most prestigious platforms in the industry.
Madhu has worked backstage as a Makeup Artist with renowned brands and events such as Lakmé Fashion Week, TEDx, and ORRA, while also contributing to high-impact editorial projects that demand precision, speed, and artistic excellence. These experiences did not just build her portfolio — they shaped her philosophy and led her to establish her own Makeup Academy.
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Because Madhu Singh Rawat believes: "Art without credibility is incomplete. If a passion is to become a profession, beauty education must be structured, disciplined, and globally relevant." This belief became the foundation upon which her Makeup Academy was built. Today, her Makeup and Nail School stands as more than just a training institute — it is a space where artistry meets international standards, and where talent is nurtured with responsibility. Understanding the gap between informal skill-learning and true professional education, Madhu ensured that her academy delivers certifications that carry real global value. The institution proudly offers ISO-certified programs along with the prestigious LAPT certification (London Academy of Professional Training) and IK certifications, reinforcing her commitment to quality-controlled education that empowers aspiring Makeup Artists to build credible, sustainable careers through comprehensive makeup training.
Her mission is clear
To elevate beauty education from short-term skill courses to structured professional training, Madhu Singh Rawat champions a new standard in the industry. Her vision is to transform passion into expertise and prepare aspiring Makeup Artists not just for jobs, but for leadership roles within the global beauty industry. Under Madhu’s guidance at her Makeup Academy, students do not simply learn techniques; they inherit a mindset of excellence, discipline, hygiene, professionalism, and artistic integrity. For her, beauty is not about fleeting trends. It is about mastery, identity, and above all — it is about creating trustworthy artists who can excel with LAPT certification.
Hands-On Training
Today, Madhu Singh Rawat is not just an educator; she is a visionary founder shaping the future of beauty education for aspiring Makeup Artists. Through her Makeup Academy, she offers comprehensive makeup training that includes the prestigious LAPT certification.